The Future of Product Data highlights the urgency for companies to use data, tools, and resources to connect more with customers. Consumer demands for products have increased and to meet these expectations, companies need to invest in product data strategy. GS1 standards will help companies grow and transform their business practices to meet increasing client demands.

Our job was to create a white paper that shared benefits of using GS1 standards to invest in product data. We created a layout that aligned with the style of other GS1 US white papers while changing the colors, icons, and imagery to allow it stand out. Emphasis was placed on a layout that is easy to read, call outs for testimonials, and ending in a call to action.